Vintage Lunch Box The Lunchbox Storybook

Vintage Lunch Box presents

The Lunchbox Storybook

One hundred and twelve tin stories, 1952 to today

Once upon a lunchtime, a tin box carried more than a sandwich. It carried your favorite show, your hero, your whole Saturday morning. This is the story of one hundred and twelve of them, told in order, from 1952 to today.

Chapter One

The 1950sThe dawn of the TV lunchbox

Cowboys, space cadets and a certain mouse. The first heroes to ride to school on a tin lid.

9 pieces

Train/streamliner dome lunchbox

No. 01

Train/streamliner dome

Ohio Art, c. 1950s

The winged-circle Ohio Art stamp on the bottom dates it to the 1950s. Dome lunch pails are a distinctive form, and the streamliner design pulls in railroadiana collectors too.

Ohio Art confirmed via bottom stamp

Tom Corbett, Space Cadet lunchbox

No. 02

Tom Corbett, Space Cadet

Aladdin, c. 1952

Among the very first licensed character lunchboxes ever made. The 1952 blue box with the small framed panel is museum-grade hobby history.

First-gen character box

Roy Rogers & Dale Evans “Double R Bar Ranch” lunchbox

No. 03

Roy Rogers & Dale Evans “Double R Bar Ranch”

Thermos, c. 1953

Roy on Trigger, on one of the most famous and valuable lunchboxes ever made. This is crown-jewel tier, the box other boxes are measured against.

Top collectible

Hopalong Cassidy lunchbox

No. 04

Hopalong Cassidy

Aladdin, c. 1954

One of the very first character lunchboxes. The 1950 Hoppy box arguably started the entire hobby, and this 1954 red version is a cornerstone piece.

Early key piece

Hopalong Cassidy (full color) lunchbox

No. 05

Hopalong Cassidy (full color)

Aladdin, c. 1954

The later Hoppy box, with the whole lid printed in full color instead of a decal on a plain painted box. Set beside the red one, it shows how quickly lunchbox art grew up.

Mickey Mouse Club lunchbox

No. 06

Mickey Mouse Club

Aladdin, c. 1955

One of the earliest character lunchboxes ever made, and the 1955 embossed original is a cornerstone piece. Bagged examples in clean shape are genuinely desirable.

Key early piece; bagged

Roy Rogers “Chow Wagon” lunchbox

No. 07

Roy Rogers “Chow Wagon”

Thermos, c. 1955

Roy Rogers was the king of the 50s lunchbox aisle with multiple boxes to his name. The Chow Wagon is a great western piece from his peak.

Brave Eagle lunchbox

No. 08

Brave Eagle

Thermos, c. 1957

A short-lived 1955 TV western, but the lunchbox outlived the show by decades. Early western boxes are solid, steady collectibles.

Steve Canyon lunchbox

No. 09

Steve Canyon

Aladdin, c. 1959

Milton Caniff’s aviator hero on the orange-border box. Late-50s adventure-strip boxes are underappreciated sleepers.

Bagged

Chapter Two

The 1960sCapes, cartoons and prime time

Television fills the lunchroom. Batman arrives in purple, and the cowboys start sharing the shelf.

15 pieces

US landmarks tin lunchbox

No. 10

US landmarks tin

Generic, c. 1960s

A souvenir-style landmarks tin, personalized with someone’s name in marker. As an artifact of the family road-trip era it’s genuinely charming.

Personalized

The Beverly Hillbillies lunchbox

No. 11

The Beverly Hillbillies

c. 1963

“Y’all come back now.” Jed, Granny and the clan on the orange-border embossed box. Black gold, Texas tea.

Popeye lunchbox

No. 12

Popeye

c. 1964

The embossed sailor-man box with Wimpy, Olive Oyl and the gang. Popeye boxes span decades; the 60s embossed ones are the lookers.

Wagon Train lunchbox

No. 13

Wagon Train

c. 1964

The long-running TV western’s red-border box. Wagons ho: eight seasons of trail dust in tin form.

Campus Queen lunchbox

No. 14

Campus Queen

King Seeley, c. 1965

The 1960s ’girl’ boxes sold the dream of high-school royalty, all pink and prom dresses. Pure mid-60s Americana, and this one has been kept bagged and cared for.

Premium piece

Battle Kit lunchbox

No. 15

Battle Kit

King Seeley, c. 1965

War toys ruled the late 60s, and this combat-scene box is the lunchbox equivalent of a Sgt. Rock comic: green border, grit, and all.

Batman & Robin lunchbox

No. 17

Batman & Robin

Aladdin, c. 1966

The Adam West era! The purple-border 1966 Batman is THE classic superhero lunchbox. Pow, zap, and straight to the top of want lists.

Gentle Ben lunchbox

No. 20

Gentle Ben

Aladdin, c. 1968

The bear-and-boy TV show on the orange-border box. Gentle-giant energy, pure late-60s.

Doctor Dolittle lunchbox

No. 21

Doctor Dolittle

c. 1968

The Rex Harrison film’s pink-border box with the giant snail. Whimsical, colorful, and very late-60s.

Peanuts lunchbox

No. 22

Peanuts

c. 1969

Schulz’s gang on the orange-border box. Good grief, it’s timeless.

Hot Wheels lunchbox

No. 23

Hot Wheels

King-Seeley Thermos, c. 1969

Mattel launched Hot Wheels in 1968 and the lunchbox was right behind it. A blue redline racer, flame-orange swoosh and enough speed lines to outrun the lunch bell.

Blondie lunchbox

No. 24

Blondie

King-Seeley Thermos, c. 1969

Dagwood and his skyscraper sandwich, which may be the most fitting picture ever put on a lunchbox. Chic Young’s strip had already been running since 1930.

Chapter Three

The 1970sThe golden age of the lunch table

Saturday mornings, pop idols, superheroes and sitcoms. The biggest chapter in the book, and the loudest.

50 pieces

Road Runner lunchbox

No. 25

Road Runner

Thermos, c. 1970

“Beep beep!” The Looney Tunes boxes were Warner Bros. licensing gold. This one shows honest wear on the lid, the mark of a box that was actually loved.

Some lid wear

Bear band tin lunchbox

No. 26

Bear band tin

Unknown, c. 1970s

Hillbilly-bear bands were a 70s novelty riding the Country Bear Jamboree era. The maker is unconfirmed, and the bottom stamp will settle it.

Unidentified maker. Dixieland bear band scene; not the Hair Bear Bunch box (compared directly).

Bobby Sherman lunchbox

No. 27

Bobby Sherman

King Seeley, c. 1970

Teen-idol boxes were big business, and Bobby Sherman’s pink “With Love” box is the archetype: stats, bio and all, right on the lid.

NFL National Conference lunchbox

No. 28

NFL National Conference

c. 1970

Helmet-design football box from around 1970. Sports boxes have their own dedicated following.

Flower-power vinyl satchel lunchbox

No. 29

Flower-power vinyl satchel

c. 1970s

A zippered vinyl hippie-era school bag in full flower-power bloom. Groovy.

Vinyl, not metal

“Janice” floral tin lunchbox

No. 30

“Janice” floral tin

Generic, c. 1970s

A pretty floral tin, personalized with someone’s name. Somebody’s Janice loved it.

The Flintstones lunchbox

No. 31

The Flintstones

Aladdin, c. 1971

Yabba-dabba-doo. The nighttime Bedrock scene on the red border is one of the nicer Flintstones designs Aladdin produced.

Sesame Street (green border) lunchbox

No. 32

Sesame Street (green border)

c. 1971

Bert and Ernie flying a kite, an earlier Sesame design than the ’82 yellow box also in the collection. Two Sesames, two eras.

Adam-12 lunchbox

No. 34

Adam-12

Aladdin, c. 1972

The LAPD procedural was must-see TV, and Aladdin’s box put officers Malloy and Reed’s patrol car on the lunch table. A solid slice of early-70s cop-show culture.

Rough Rider lunchbox

No. 35

Rough Rider

c. 1972

Motocross was exploding in the early 70s, and the green-border box captured the dirt-bike craze head-on.

NFL football lunchbox

No. 36

NFL football

c. 1972

A second gridiron box for the sports-collector lane. Workmanlike and honest.

Woody Woodpecker lunchbox

No. 37

Woody Woodpecker

c. 1972

Woody’s cackling laugh headlined Walter Lantz cartoons for decades. The early-70s box is classic cartoon fare.

The Osmonds lunchbox

No. 38

The Osmonds

Aladdin, c. 1973

Released at the absolute peak of Osmondmania, this unmistakable purple box put all five brothers on kids’ lunch tables. One of the most vibrant pop-star lunchboxes ever produced.

Premium piece

Fat Albert and the Cosby Kids lunchbox

No. 39

Fat Albert and the Cosby Kids

Thermos, c. 1973

“Hey hey hey!” The Junkyard Gang on the orange-border box, a Saturday-morning staple that is still loved by collectors.

Premium piece

Raggedy Ann and Andy lunchbox

No. 40

Raggedy Ann and Andy

Aladdin, c. 1973

Raggedy Ann and Andy have been childhood staples since 1915, and the 1973 box put the rag dolls front and center. There are two in the collection, a matched pair.

Pair, 1 of 2

Raggedy Ann and Andy lunchbox

No. 41

Raggedy Ann and Andy

Aladdin, c. 1973

The second of the 1973 Raggedy Ann and Andy boxes. A matched pair is a set-builder’s dream.

Pair, 2 of 2

Kung Fu lunchbox

No. 42

Kung Fu

Thermos, c. 1974

David Carradine as Kwai Chang Caine, the Shaolin priest wandering the Old West. The show ran only three seasons, but the yellow-border box is a perfect martial-arts-TV time capsule.

Premium piece

Disney’s Robin Hood lunchbox

No. 43

Disney’s Robin Hood

c. 1974

The 1973 animated film’s box on the green-teal border. Disney’s furry outlaw, robbing from the rich.

Wee Pals “Kid Power” lunchbox

No. 44

Wee Pals “Kid Power”

Thermos, c. 1974

Morrie Turner’s Wee Pals put a neighborhood of kids from every background on the comics page, and Kid Power carried them to Saturday-morning television. The whole gang marches across the lid.

Holly Hobbie lunchbox

No. 45

Holly Hobbie

Aladdin, c. 1975

Holly Hobbie’s bonneted country girl was a mid-70s merchandising phenomenon, from greeting cards to linens. The blue-rim Aladdin box is one of the prettiest ’girls’ lunchboxes of the decade.

Pelé lunchbox

No. 46

Pelé

King Seeley, c. 1975

Issued as Pelé was closing out his legendary career with the New York Cosmos. The crossover appeal to soccer fans worldwide keeps demand strong.

Premium piece

Jonathan Livingston Seagull lunchbox

No. 47

Jonathan Livingston Seagull

c. 1975

The Richard Bach bestseller became an unlikely merchandising moment. A literary lunchbox, and one of the oddest in the hobby.

Hong Kong Phooey lunchbox

No. 48

Hong Kong Phooey

c. 1975

“Number one super guy!” Hanna-Barbera’s kung-fu dog on the pink-and-blue box. Henry the janitor would be proud.

“Back in ’76” lunchbox

No. 49

“Back in ’76”

c. 1975

Bicentennial Washington on the stars-and-stripes border. The whole country went red-white-and-blue in ’75-’76, lunchboxes included.

Bicentennial

Korg: 70,000 B.C. lunchbox

No. 50

Korg: 70,000 B.C.

c. 1975

Hanna-Barbera’s prehistoric adventure lasted a single season in 1974, but the 1975 lunchbox outlived it. Obscure cartoons make for great collector conversation pieces.

Yankee Doodles lunchbox

No. 51

Yankee Doodles

Thermos, c. 1975

A boatload of cartoon patriots in tricorn hats, with the title signed in a flourish across the top. One more piece of the red-white-and-blue wave that rolled in ahead of 1976.

Bicentennial

Disney’s America on Parade lunchbox

No. 52

Disney’s America on Parade

Aladdin, c. 1976

Disney’s bicentennial celebration box with the liberty bell front and center. Bicentennial merchandise has its own dedicated collector niche.

Bicentennial

Super Friends lunchbox

No. 53

Super Friends

Aladdin, c. 1976

Superman, Wonder Woman, Batman and Robin, straight from the Saturday-morning Hall of Justice. The pink rim makes it one of the loudest superhero boxes of the decade.

Marvel Comics Super Heroes lunchbox

No. 54

Marvel Comics Super Heroes

Aladdin, c. 1976

Thor, Spider-Man and Captain America share this side of the box, years before any of them had a blockbuster to their name. Packed with characters and color on every panel.

The Exciting World of Metrics lunchbox

No. 55

The Exciting World of Metrics

Thermos, c. 1976

A lunchbox with a lesson plan. Power generators in kilowatts, racing engines in cubic centimeters, Olympic distances in meters and prescriptions in grams and liters, all from the years America was meant to go metric.

Peanuts (red) lunchbox

No. 56

Peanuts (red)

Thermos, c. 1970s

Snoopy in his Beagle Scout hat with Woodstock’s troop marching behind, and a four-panel strip about packing for a hike: extra socks, a map, a compass, and lunch. A second Peanuts for the collection.

Happy Days lunchbox

No. 57

Happy Days

Thermos, c. 1976

Aaaay! The Fonz and the Cunningham gang on the 1976 box. Happy Days ruled Tuesday nights, and this is peak 70s sitcom merch.

New Mickey Mouse Club lunchbox

No. 58

New Mickey Mouse Club

Aladdin, c. 1977

The 1977 Mouseketeer revival, boat scene on the red border. There are two of this box in the collection, a matched pair.

Pair, 1 of 2

KISS lunchbox

No. 60

KISS

Aucoin, c. 1977

The legendary KISS box: Aucoin’s merchandising machine at full power, all fire and face paint. One of the hottest music boxes in the hobby.

High demand

Welcome Back, Kotter lunchbox

No. 61

Welcome Back, Kotter

Aladdin, c. 1977

Welcome back, your dreams were your ticket out. Gabe Kaplan’s Sweathogs on the 1977 box. Classroom comedy gold.

Star Wars lunchbox

No. 62

Star Wars

King-Seeley Thermos, c. 1977

Stormtroopers stop a landspeeder in Mos Eisley, and these are not the droids they are looking for. This is the first Star Wars lunchbox, from the year everything changed.

Key piece

Bee Gees: Barry Gibb lunchbox

No. 63

Bee Gees: Barry Gibb

c. 1978

One box per brother, issued at the height of Saturday Night Fever mania. The collection has the complete Barry, Robin and Maurice trio.

Complete 3-brother set

Superman lunchbox

No. 64

Superman

c. 1978

The Christopher Reeve film year. The red-border Superman is a superhero-box staple every collection seems to include.

Pair, 1 of 2

Superman lunchbox

No. 65

Superman

c. 1978

A second Superman for the collection, with the Man of Steel flying over Metropolis on the red-rim side.

Pair, 2 of 2

Bee Gees: Maurice Gibb lunchbox

No. 67

Bee Gees: Maurice Gibb

c. 1978

The third brother completes the set. Three individual boxes are nice; one complete trio is something special.

Complete 3-brother set

Bee Gees: Maurice Gibb lunchbox

No. 68

Bee Gees: Maurice Gibb

c. 1978

A second Maurice Gibb box, this one with the honest wear of a lunchbox that went to school every day. The trio is complete, with one to spare.

Second Maurice

The Muppet Show lunchbox

No. 70

The Muppet Show

Thermos, c. 1979

Kermit and company at the height of Muppetmania. The gold border frames one of the best-looking TV boxes of the late 70s.

Mork & Mindy lunchbox

No. 73

Mork & Mindy

c. 1979

“Nanu nanu.” Robin Williams’s breakout role on the yellow-border box. Orkan charm, Boulder setting.

Cracker Jack lunchbox

No. 74

Cracker Jack

Aladdin, c. 1979

Sailor Jack and his dog Bingo on a lid covered edge to edge in caramel popcorn. Candied popcorn and peanuts, and the more you eat the more you want.

Chapter Four

The 1980sBlockbusters, arcades and the toy aisle

The movies get bigger, the cartoons sell toys, and plastic starts to creep in.

24 pieces

Legend of the Lone Ranger lunchbox

No. 75

Legend of the Lone Ranger

c. 1980

Tied to the ill-fated 1981 film. The movie flopped; the Lone Ranger endures regardless. Hi-yo, Silver.

Annie lunchbox

No. 77

Annie

Aladdin, c. 1981

Tied to the 1982 John Huston film with Aileen Quinn. The sun’ll come out tomorrow, for Annie collectors at least.

Dolly Dingle lunchbox

No. 78

Dolly Dingle

c. 1981

The bonnet-girl illustrations on the blue-border box are pure sweetness. A gentle early-80s piece.

Sesame Street lunchbox

No. 79

Sesame Street

Aladdin, c. 1982

The yellow-border box with Ernie, Bert, Cookie Monster and Prairie Dawn comes from Sesame Street’s golden era. Sesame boxes spanned the 70s and 80s and this is one of the most recognizable. Just about every collector has owned one.

G.I. Joe “A Real American Hero” lunchbox

No. 80

G.I. Joe “A Real American Hero”

c. 1982

“A Real American Hero” relaunched G.I. Joe in 1982 and conquered the toy aisle. The green-border box rode that wave. Yo Joe!

Heathcliff “Mouse Invaders” lunchbox

No. 81

Heathcliff “Mouse Invaders”

c. 1982

The orange cat’s video-game parody box, Space Invaders jokes and all. Very, very 1982.

NASA Space Shuttle (plastic) lunchbox

No. 82

NASA Space Shuttle (plastic)

Thermos, c. 1982

The plastic ’lunch shuttle’, Thermos’s late-era space-age design. A novelty of the plastic lunchbox years.

Plastic

Heathcliff (dog food design) lunchbox

No. 83

Heathcliff (dog food design)

c. 1982

The second Heathcliff design in the collection: the ’dog food’ gag box on the blue border. The cat clearly runs this household.

The Dark Crystal lunchbox

No. 84

The Dark Crystal

c. 1982

Jim Henson’s dark fantasy epic on the blue-border box. A cult following keeps this one in demand.

Pair, 1 of 2

The Dark Crystal lunchbox

No. 85

The Dark Crystal

c. 1982

A second Dark Crystal box. Jen, Kira and Fizzgig, twice over.

Pair, 2 of 2

The Fall Guy lunchbox

No. 86

The Fall Guy

c. 1982

Lee Majors’s stuntman show, with helicopter and truck on the box. The unknown stuntman who made Redford look like a star.

Care Bears lunchbox

No. 87

Care Bears

c. 1983

The rainbow box is peak 80s toy aisle. Care Bears merchandise was absolutely everywhere in ’83 and ’84.

Star Wars: Return of the Jedi lunchbox

No. 88

Star Wars: Return of the Jedi

Thermos, c. 1983

Luke on the blue-border box. Star Wars lunchboxes are blue-chip collectibles. They simply never go out of style.

Pair, 1 of 2

Star Wars: Return of the Jedi lunchbox

No. 89

Star Wars: Return of the Jedi

Thermos, c. 1983

A second Return of the Jedi box, with Luke facing down one of Jabba’s guards on the lid.

Pair, 2 of 2

Knight Rider lunchbox

No. 91

Knight Rider

Thermos, c. 1983

KITT on the blue-border box. 80s TV action at its finest. One man can make a difference.

Masters of the Universe lunchbox

No. 92

Masters of the Universe

Aladdin, c. 1983

He-Man holds the wall with Teela at his side while Skeletor closes in. By the power of Grayskull, this was the toy aisle in 1983.

Alvin thermos bottle lunchbox

No. 93

Alvin thermos bottle

Thermos, c. 1984

Bottle only. It pairs with the 1984 Alvin and the Chipmunks lunchbox, should that box ever surface.

Pink Panther and Sons lunchbox

No. 94

Pink Panther and Sons

c. 1984

The animated spinoff’s red-border box. Late-era cartoon tin, and there are two units in the collection.

Pair, 1 of 2

Indiana Jones and the Temple of Doom lunchbox

No. 95

Indiana Jones and the Temple of Doom

Thermos, c. 1984

Red-border Indy at the height of the adventure craze. Fortune and glory, kid.

Pink Panther and Sons lunchbox

No. 96

Pink Panther and Sons

c. 1984

The second of the 1984 Pink Panther and Sons boxes. Two of a kind.

Pair, 2 of 2

Marvel Super Heroes Secret Wars lunchbox

No. 97

Marvel Super Heroes Secret Wars

Aladdin, c. 1984

Spider-Man and Captain America against Doctor Octopus and Doctor Doom, from the comic and toy crossover that took over 1984. One of the last great superhero tins.

Rambo lunchbox

No. 98

Rambo

Thermos, c. 1985

Stallone’s one-man army got the Thermos treatment in 1985, at the absolute height of Rambo fever. Pure 80s action cinema in tin form.

Chapter Five

The 1990sThe tin comes back as a keepsake

Fewer school lunches, more shelves. Promo tins, reproductions and one soft bag.

7 pieces

Marilyn Monroe lunchbox

No. 100

Marilyn Monroe

1990s–2000s

A modern reproduction tin trading on the ’How to Marry a Millionaire’ imagery. Decorative, not vintage.

Modern reproduction

Classic Winnie the Pooh (soft bag) lunchbox

No. 101

Classic Winnie the Pooh (soft bag)

Disney, 1990s–2000s

A soft-sided Disney bag from the ’Classic Pooh’ line, tag still attached. Modern merchandise, not a collector tin.

Modern; soft-sided

Petticoat Junction lunchbox

No. 102

Petticoat Junction

1990s–2000s

The Shady Rest crowd in a cast photo on a yellow rim. A later keepsake tin for the 1960s sitcom rather than a box from its own era.

Modern

Lionel Trains lunchbox

No. 103

Lionel Trains

1990s–2000s

Steam engines thunder across the lid under a grinning boy, in the style of the old Lionel catalog covers. Still sealed in its bag. The collection opens with a train and comes back to one here.

Modern; bagged

Hot Wheels wheel tin lunchbox

No. 104

Hot Wheels wheel tin

1990s–2000s

A tin shaped like a tire, lettered around the rim like a real sidewall. A modern novelty that makes a good partner for the 1969 box.

Modern

Captain America lunchbox

No. 105

Captain America

1990s–2000s

A modern embossed tin with Cap and the flag. Not a school-days original, but it stands tall on a shelf.

Modern

Chapter Six

The 2000sFandom in a tin

Rock stars, wizards and Springfield. The lunchbox becomes a thing you collect on purpose.

4 pieces

Batman (blue plastic) lunchbox

No. 106

Batman (blue plastic)

Thermos, 2000s

A late-era plastic box from the Thermos brand’s final years. Plastic lunchboxes never caught fire with collectors the way the metal ones did.

Plastic; modern

The Simpsons “Pin Pals” lunchbox

No. 107

The Simpsons “Pin Pals”

c. 2001

“Pin Pals” was Homer’s bowling team in the classic ’Team Homer’ episode. This early-2000s tin rode the second great Simpsons merchandising wave.

Kurt Cobain lunchbox

No. 108

Kurt Cobain

NECA, c. 2001

NECA’s 2001 black tin put Kurt Cobain’s portrait front and center, licensed from Courtney Love a decade after Nevermind changed everything. One of the defining music-merch lunchboxes of the Y2K era.

Harry Potter and the Order of the Phoenix lunchbox

No. 109

Harry Potter and the Order of the Phoenix

NECA, c. 2009

The Order of the Phoenix tin, with Harry, Ron and Hermione staring out from the lid. NECA’s tins cashed in on Pottermania at its height. These were made in large numbers, so they trade more on fandom than scarcity.

Modern

Chapter Seven

The 2010s and beyondA new kind of nostalgia

Happy little accidents and stadium souvenirs. The story so far ends here.

3 pieces

Bob Ross lunchbox

No. 110

Bob Ross

Aquarius, 2010s

The “happy little accidents” tin arrived with the Bob Ross renaissance of the 2010s. A mass-produced novelty, better as desk decor than as a collectible.

Modern

“Snackverse” novelty tin lunchbox

No. 111

“Snackverse” novelty tin

2010s–2020s

A modern novelty tin with kids in space helmets. Little verifiable info, which makes it a curiosity.

Write to the collector

Spot one you carried to school?

Ask about a piece, share a memory, or tell us about a box of your own. Your note goes to the collection’s keeper, and any reply comes back by email.

The last page

The Endfor now

  • 112pieces
  • 7chapters
  • 1952where it starts

Photos are representative examples from collector listings and auction archives, each linked to its source. 35 pieces are pictured from the owner’s own photographs. Backgrounds were removed so every box can stand on its own shelf.

Back to the first page